Lärabar is a brand of energy bar produced by General Mills. The bars consist of fruits and nuts and are made without genetically modified ingredients.
Video Lärabar
History
Lärabar was created by Denver native Lara Merriken, who was looking to make a "very healthy product that tasted delicious". According to the General Mills website, Merriken's inspiration for the snack occurred during a hiking trip in 2000 through the Rocky Mountains of Colorado. As she was running down the mountain, she was inspired to create a delicious food bar that was made out of only fruits, nuts and spices.
The bars were first introduced for sale in the United States on April 14, 2003. The original Lärabar flavors were Cherry Pie, Apple Pie, Cashew Cookie, Banana Cookie, and Chocolate Coconut Chew.
International sales commenced in the summer of 2004.
In 2008, General Mills acquired the original producer of Lärabars, Humm Foods.
Maps Lärabar
Reviews
A review in the Pittsburgh Post-Gazette praises Lärabar, writing "The bar is moist and chewy, tart and tasty. None of the medicinal tastes of other protein bars." The bar's "authentic" taste and use as a breakfast meal have also been complimented.
Recalls
In January 2009, General Mills voluntarily recalled Peanut Butter Cookie flavor Lärabars for fear of salmonella contamination. No illnesses were reported.
References
External links
- Official Website
- Larabar on General Mills website
Source of article : Wikipedia
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