Halo Top Creamery

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Halo Top Creamery is an ice cream company and brand sold in the United States, Australia and Singapore.

Video Halo Top Creamery

History

The ice cream brand, which is marketed as containing less sugar, fewer calories and higher levels of protein compared to standard regular ice cream, was founded in 2011 by former lawyer, Justin Woolverton. Woolverton, who had hypoglycemic diet restrictions, began making ice cream in his own kitchen. The company is currently run by Woolverton and Doug Bouton, President and COO. Woolverton met Bouton, another former lawyer, in a Los Angeles lawyers' basketball league.

Halo Top launched in Los Angeles on June 15, 2012, and is currently sold throughout the United States, Australia and Singapore. In July 2017, Halo Top had become the best selling ice cream at grocery stores in the United States, surpassing in popularity the Ben & Jerry's and Haagen-Dazs brands, who had previously held that distinction for years. The company has described its product as the first ever "lifestyle" ice cream that can be eaten daily without overwhelming a typical caloric intake diet, but nutritionists have expressed that "'just because it's a slightly better choice does not mean that it is a good choice.'"

  The brand intends to launch in the United Kingdom in January 2018.

Maps Halo Top Creamery

Products

Halo Top currently manufactures and markets 25 flavors of ice cream pints, with both dairy and non-dairy/vegan options and seasonal flavors. The company initially released 4 original flavors: Vanilla Bean, Chocolate, Strawberry, and Lemon Cake; three flavors released soon after included Birthday Cake, Chocolate Mocha Chip, and Mint Chip. In June 2015, Halo Top rebranded its packaging to showcase their low-calorie and high-protein messages, and in October 2016 and August 2017, Halo Top released 17 new flavors in total.

Halo Top's 24 current flavors (some of which have a non-dairy, vegan counterpart option) are:

Halo Top's first seasonal flavor is Pumpkin Pie, which was released in August 2017. Its second seasonal flavor is Gingerbread House for the winter season, announced in November 2017.

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See also

• List of ice cream brands

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References

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Further reading

• Boscamp, Emi (December 2, 2016). "Can a low-cal ice cream taste as good as the real deal? We put it to the test". Today.
• Bans, Lauren (September 13, 2016). "Low-Cal Halo Top Ice Cream Is \*Gasp\* Truly Amazing". Bon Appétit. Retrieved March 12, 2017. 
• Calderone, Julia (August 25, 2016). "Is There Such a Thing as Healthy Ice Cream?". Consumer Reports. Retrieved March 12, 2017. 
• Dziemianowicz, Joe (August 31, 2016). "This ice cream is 250 calories a pint. We binged on a pint so you don't have to". New York Daily News. Retrieved March 12, 2017. 
• "Ice cream review: Halo Top, healthy ice cream?". The Republican. June 20, 2016. Retrieved March 12, 2017. 
• Carlson, Jen (January 25, 2017). "Have You Tried This Protein-Packed, Healthy Halo Top Ice Cream Yet?" Gothamist.
• Wohl, Jessica (March 6, 2017). "How Halo Top Is Conquering the Ice Cream Biz -- Without Ads". Advertising Age. Retrieved March 12, 2017. 
• "Ice cream that's tasty and legitimately good for you, plus 2 DIY guilt-free ice cream recipes". The Times-Picayune. June 6, 2016. Retrieved March 12, 2017. 

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External links

• Official website

Source of article : Wikipedia