Maha Koraiem is the Australian co-author of the book Super Green Smoothies. She is the co-founder and director of SWIISH.com.
Video Maha Koraiem
Career
SWIISH
In November 2012, Koraiem launched a lifestyle blog - SWIISH.com, alongside her sister Sally Obermeder. The website focuses on living a luxe for less lifestyle and covers a range of topics including fashion, beauty, health, home and family. In 2015, SWIISH.com expanded into an online store with a monthly edit of fashion, accessories and homewares, along with products and accessories for smoothies.
Maha has performed Master of Ceremonies roles for a number of events including fashion launches, corporate functions and charity events, as well as conducted celebrity interviews including Rosie Huntington-Whiteley and Khloe Kardashian.
In September 2014, Koraiem and Obermeder released the e-book Super Green Smoothies. The e-book contained 30 green smoothie recipes created for weight loss and all round wellbeing. Super Green Smoothies was so successful that in April 2015, Allen and Unwin went on to publish an extended paperback version, containing 60 recipes. The book is now in its 12th reprint and has sold over 120,000 copies. It was a number one bestseller in Australian non-fiction in 2015.
In March 2016, they released their cookbook, The Good Life .
In September 2017, they released their third cookbook, Super Green, Simple and Lean.
In November 2016, Sally and Maha launched SWIISH DELIISH Super Green Superfood Powder, the first product in their SWIISH DELIISH range. The Super Green Powder is a mix of over 40 superfoods, veggies, fruits, prebiotics and probiotics, which is designed to energise, detox and de-bloat.
Sally and Maha released their range of frozen Super Green Smoothies in Coles and Woolworths around Australia in March 2017. There are six different flavours that are ready to blend and go in 60 seconds.
Maha is a regular commentator on 2UE's Talking Lifestyle program. Since August 2016, Maha has lent her expertise in fashion and lifestyle to listeners in her weekly 'Fashion Fix' segment.
After success with Super Green Smoothies in 2015, Koraiem and her sister launched their first 'Super Green Smoothie 30 Day Smoothie Challenge'. The challenge requires participants to drink one super green smoothie everyday for 30 days, using the recipes provided. The challenge drew hundreds of participants and received extremely positive feedback, with many participants claiming they experienced increased energy and weight loss. Obermeder and Koraiem launched their second program, called the 'Summer Body Challenge', in December 2015, which includes a 4-week meal and exercise plan in addition to 30 Super Green Smoothie recipes. With advice from fitness instructors and nutritional experts, the challenge is specifically designed help participants lose weight and live a healthier lifestyle.
Past career
While Maha now works as an author, blogger and health coach, her first career was in human resources. From 1999 - September 2010', Maha worked as the Head of Investment Bank Human Resources, where she provided tactical senior HR consulting to the CEO of J.P. Morgan in Australia as well as the division heads and senior management of Investment Bank.
From here, Maha moved into her role as a Head of HR at ANZ in 2010, where she was responsible for the strategic guidance and management of the HR function for the Global Loans, Corporate Advisory, Portfolio Management and Syndications businesses. Maha held this role until March 2013.
Maha attended top NSW selective school, James Ruse Agricultural High School, in Sydney's Carlingford. She went on to complete a Bachelor of Arts in the Division of Psychology at Macquarie University, graduating in 2006.
In 2016, Koraiem also completed studies in health and nutrition through Education, gaining accreditation with the International Institute for Complementary Therapists.
Maps Maha Koraiem
References
Source of article : Wikipedia
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