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Saturday, March 3, 2018

Under Armour Buys Health-Tracking App MyFitnessPal For $475 Million
src: thumbor.forbes.com

MyFitnessPal is a free smartphone app and website that tracks diet and exercise to determine optimal caloric intake and nutrients for the users' goals and uses gamification elements to motivate users. Users can either scan the barcodes of various food items or manually add them in the database of over five million different foods. Working in conjunction with over 50 devices and apps including Fitbit and Garmin wearable devices users can synchronize their health data to third-party devices for easier mobility. In a Consumer Reports diet rating, MyFitnessPal was rated the best free program (with 83 points) in overall satisfaction, "maintenance, calorie awareness, and food variety".

In February 2015, Under Armour acquired MyFitnessPal.


Video MyFitnessPal



History

In 2005, MyFitnessPal was founded by Albert Lee and Mike Lee.

On February 4, 2015, MyFitnessPal was purchased and acquired by athletic apparel maker, Under Armour, for $475 million. MyFitnessPal had 80 million users at the time.

On May 4, 2015, MyFitnessPal introduced a premium subscription tier for its applications. According to Mike Lee, the premium service allows subscribers "to make custom reports, to dig deeper into the nutrient density of the food, and to customize the measurements used to plan their meals."


Maps MyFitnessPal



See also

  • Google Fit
  • Health (Apple), also known as Apple Health
  • MSN Health & Fitness
  • Samsung Health

How to log foods using MyFitnesspal - YouTube
src: i.ytimg.com


References


A beginner's guide to MyFitnessPal
src: www.wareable.com


External links

  • Official website

Source of article : Wikipedia